Growing business online has become one of the biggest challenges for startups and even Small and Medium Enterprises (SMEs). The online world is hypercompetitive and in order to stand out in the search engines and social media platforms, you need to keep an eye on tons of metrics.
Major metrics include SEO, SEM, integrated marketing channels, quality content, and deep relations with the target audience (including your actual and potential customers) in the long run.
Technology has blessed the business markets with some amazing tools that are quite helpful in making any social media marketing campaign successful. We have listed 15 excellent social media marketing tools for you to try in 2022.
1. Doratoon: To Make Ad Video
Doratoon is a free tool that helps businesses generate free video ads. The software program is loaded with tons of templates to make ad videos consistent with your brand image.
When it comes to branding your business, Doratoon, being an excellent video advertising maker, steps up your entire marketing campaign and assists you in achieving your business goals.
Doratoon, a powerful tool for ad video making, has some features so useful that you’ll hardly find them anywhere else.
- Thousands of templates with eye-grabbing themes.
- Plenty of motion graphics elements to give your ad a life.
- Character animation with AI voice dubbing.
- Millions of stock videos and photos to make advertisement videos meaningful.
- Advertising video maker with high-quality whiteboard animations.
With all these thrilling features, Doratoon may become your go-to social media marketing tool for free video ads.
2. Buffer
You need to be focused and have a proper schedule for your short and long-term goals. This is where Buffer comes in. It’s a tool for marketers to manage and schedule their social media posts on almost every popular social media platforms like Facebook, Instagram, Twitter, LinkedIn, and you name it.
3. Hootsuite
Hootsuite is a social media management platform that is used to monitor your social media accounts. It provides you with a dashboard that is extremely user-friendly and you have everything on just one single screen. You can see all your posts, mentions, hashtags, videos, and even the “add a stream” option.
4. SocialPilot
SocialPilot lets you schedule your posts but the best part is that it provides you with a platform for managing your teams and clients as well. The client management system helps you deliver customized services to different types of clients. Moreover, the team management system helps you manage your team members and assign them tasks quite seamlessly.
5. Later
Later primarily focuses on the content that is published on Instagram and Pinterest, but it also offers limited services for Facebook and LinkedIn. The wide range of analytics related to stories and posts help you know more about the market. It provides useful insights on visually focused social media posts.
6. Canva
Canva is one of the most highly used online applications that offer you services like, logo and brochure designing, social media post designing, and so much more. It’s a free graphic design tool and is extremely user-friendly. You can save your projects on the cloud and work on them from anywhere in the world.
7. Google Trends
Google Trends is a must-have! It gives you so much information on what to target and what are the trends of it in the market. You can simply put a keyword (or a product category, like smart watches) and see a graph of how many people are actually interested in that specific keyword.
8. Sumo
Sumo is a great tool for getting information on where most of the customers interact, where they click the most and a lot of analytics related to customers on your website. It’s a great way to know what your customers are liking the most on your website and which parts of the website need to be changed or redesigned.
9. Design Wizard
If you have little design experience but you want to post high-quality social media posts, Design Wizard is the tool to consult. It offers millions of licensed and royalty-free images for commercial usage. You can edit the images and texts to it and a bunch of other design elements to make it look meaningful.
10. BuzzSumo
BuzzSumo provides you with a great range of information about the performance of your content on different social media sites. The best part with BuzzSumo is that it helps in better understanding the strategies of your competitors at both macro and micro levels.
11. Radar
Radaar is one of the most convenient marketing tools when it comes to the management of all accounts. Managing all your social media accounts can become a hectic task. This is where the Radaar comes in with its diverse range of services including publishing posts, engagement, analysis, and tracking of the content from one single platform.
12. Zapier
Zapier is one of the cool apps that you’ll find for your marketing campaign. It can help you automate most of your repetitive tasks with the “Make A Zap” option. You have to define a trigger event and then define how the software should respond to that trigger. It removes the hassle of doing those small repetitive yet important tasks.
13. MeetEdgar
MeetEdgar helps you with amazing content ideas related to the industry you’re working in. It reads the contents and suggests you a bunch of content ideas to work with. You can select the one that you like the most and create more content related to that. MeetEdgar will keep on suggesting more and more content with the passage of time.
14. Sendible
Sendible is a social media management platform with massive features equipped with advanced AI technology. It helps you provide ideas related to the trending topics. The built-in CRM system is super effective and highly useful.
15. Missinglttr
Missinglttr is an all-in-one social marketing platform that helps businesses with creative content ideas. Its smart AI technology digs out the internet to find relevant topics for your social media platforms.
Final Thoughts
You must try a blend of these tools for your social media marketing and boost your online business organically. The most important thing to keep in mind while working on social media strategies is to maintain consistent branding throughout your social media accounts and posts.
If you made an ad video for your business, it must relate to your brand image. With Doratoon, you can create consistent branding in the market which is the real key to growth!
