If you have a website, you probably would have implemented several strategies that you expect would help you to drive more traffic to your website. You may be publishing blogs about the topics your target audience is the most interested in and promoting your content on different online channels. But when you finally run a website analytics software, you find out that the leads are quite low even after all your dedicated efforts.
One of the most important goals for any business, be it a small brick-and-mortar business like your local grocery store or a large corporation like Hughesnet Internet, is to increase its website conversion rate and get more paying customers. As a marketer, the most essential thing for you to do is remove the barriers that are stopping the traffic coming to your website from converting. The first step is to analyze why visitors are not converting to your site. The design of your website may be confusing, it may not be giving all the necessary information, or the user experience might be too mundane.
Once you have figured out the reasons, you need to implement strategies that will cater to the problem and help increase your conversion rate. Below-mentioned are a few ways through which you can increase the conversion rate of your website.
Use Strong CTAs
Call-to-actions play a very important role in conversions. Your CTA could be sharing a post on social media, subscribing to your email newsletter, or downloading an offer. Regardless of what it is, you need to thoroughly and strategically place your CTAs throughout your landing pages and websites. Essentially, this means they need to be placed in insight so that they are easily accessible.
The general rule is that each landing page should have one CTA incorporated multiple times on a page. For instance, if it is a blog post a CTA can be included three times. One after the introduction of the content, one at the bottom, and one that pops after scrolling far down to the page.
Shorten Your Forms
Friction in the process is one of the reasons why users don’t convert into paying customers For instance, a user may be hesitant to fill out a long form at the checkout. And as a marketer, it is your job to eliminate all hesitations that are stopping a user from converting. Try shortening your forms and wording your questions in a manner that would allow you to extract more out of the user in just one question.
Add Live Chat
More often than not a web user has a query about your product or service when they are attempting to purchase it and sometimes when they can’t figure out an answer to that query, they end up abandoning the cart and not completing the buying cycle. To avoid losing such customers, try adding the option of live chat on your site. It will allow you to chat with your customers in real-time and cater to all their queries so that they can convert into paying customers.
Add Social Proof
As per surveys, up to 97% of the customers factor in customer reviews into their buying decision, and up to 92% of them hesitate to complete a buying cycle if there are no previous customer reviews. Given these stats, it is safe to say that your online presence and reputation significantly impact your conversion rate. This is why you should include social proof on your site.
You can add reviews and testimonials on your site so visitors don’t have to view a third-party site to read what previous customers think about your brand and the products or services it offers. You can also add links to your directory pages like Yelp where customers have left reviews.
The above-mentioned are four effective methods for increasing conversions on your website. Implement them effectively, take your metrics into account and test and validate your results. You would see a significant rise in your online conversion rates in no time.