There are many reasons why TikTok has become one of the strongest platforms of the moment. It already has more than 8 hundred million active users. Time is money, and within Tiktok too. Do you want to know how to take advantage of it for your brand?
This social network, used mainly to create and share short-lived entertainment videos, is designed to be part of the daily lives of its users, as indicated by its slogan “ Makeyourday ”. It is clear that in order to know how to use TikTok for your brand or your company, the production of your videos needs to be much more careful and detailed.
Many are already using TikTok as a marketing platform for their brands. TikTok platform offers greater advantages over other social networks, and it is that the approach strategies to new users, together with its powerful recommendation algorithm, make this social network one of the most addictive for users.
TikTok knows this and makes it easy for you, including more and more features so you can get the most out of it. It’s time to take advantage of them. Here we explain 5 fundamental reasons why your brand should be on TikTok!
Users who generate content
Without a doubt, this is the main attraction of TikTok. The content is generated by the same users, even when using TikTok for companies on a promotional level. This allows brands to have the possibility to be part of the community, going even beyond advertising. Just imagine that your brand or product becomes #trendingtopic and thousands of users share it by trying it or talking about it! The possibility of going viral is one of the fundamental reasons why your brand should be part of TikTok.
On this platform, challenges are a trend and are part of the community. The idea is to create a series of challenges for users to participate and thus share their videos mentioning your brand’s hashtag. It just has to be interesting enough for the users of this platform to follow it!
Influencers, also on TikTok
If you get one of these “tiktokers” to promote your brand or some of your products, you will generate a great impact. These users have enormous popularity and a very loyal audience. Choosing the most suitable content creators is VERY important!
Brand acquisition ads can be static or dynamic content. They can be linked to a Hashtag Challenge or a web page within the TikTok platform. In addition, the brands have advertising within the tiktok platform. They last a maximum of fifteen seconds, full screen, and they can be skipped.
Create community, a fundamental reason for your brand to be on TikTok
Users have changed the way social networks are consumed. They seek to start conversations, share ideas and create debates or projects. There are functions with which you can duet, collaborate and reply. For brands this is vital.
It’s time to get started!
It is clear that it is very convenient to do marketing on TikTok if you want to be successful with your brand. In this post, we have given you 5 reasons why your brand should be on TikTok. All you have to do is buy TikTok accounts and add them to your mix of digital marketing strategy channels, because without a doubt this is going to be one of the most important.