Philadelphia is one of the largest and most popular cities on the eastern seaboard and is a great place for businesses to grow brand awareness and reach new potential customers. When it comes to advertising in a city of this size, marketing teams have their work cut out for them. While there are a variety of options that all have their unique merits, one method that has stood the test of time is OOH Media.
What is OOH Media and Why Should You Care?
OOH, media is one of the oldest forms of marketing and it’s been successful for decades because it simply works. This term means Out Of Home and is used to describe marketing tools like billboards. The idea behind all of OOH media is straightforward – develop some kind of sign, and then strategically place it to garner a high number of impressions.
OOH, media brings a rich diversity of options to marketing teams. Everything from street furniture, subway terminal panels, bus shelters, billboards, and more falls under this kind of advertising. One of the biggest reasons that this kind of advertising and marketing has been so successful throughout the years, is that it remains one of the most cost-effective ways of reaching a large audience.
Once the design for the advertisement is finished, and the placements are secured, they passively interact with potential customers all on their own. Most billboards can rack up hundreds of millions of impressions per marketing campaign, which makes them a substantial method of reaching potential customers.
Why Use Billboards in Philadelphia?
So why should you be looking into using billboards on your next marketing campaign in Philadelphia? If you have been wondering about the benefits of using OOH media in the city of brotherly love, here are three reasons to consider!
- An Incredible Amount of Impressions
Philadelphia is one of the largest cities on the east coast with a massive population of over 1.5 million people. That is a huge residential population all on its own. What’s more, is that Philadelphia regularly sees an average of over 30 million visitors each year. This makes it a perfect spot to dramatically increase brand awareness.
A billboard, one of the most famous and common types of OOH media, takes full advantage of this massive population size. Unlike most forms of marketing, billboards do almost all the work on their own. Once the design is chosen, the placement, is secured, and the billboard is fixed in place – it passively interacts with this kind of huge population size in a way that few advertisements can.
The average number of impressions a billboard in Philadelphia can accumulate throughout a marketing campaign is estimated at over one billion. So if you are looking for ways of spreading brand awareness, average impressions alone are a great reason to think of using billboards in Philadelphia.
- Brand Credibility
Not only are billboards awesome tools for spreading brand awareness, but they also bring with them a certain level of credibility. Remember that billboards are one of the oldest forms of mass marketing, and as such has gathered a good reputation. The most loved brands in the entire world have used this form of marketing, which has brought a sense of credibility to billboards and OOH media advertising.
If your brand is seeking to become more established and credible, a billboard can actually help you accomplish this goal.
Another great reason to pursue using billboards in Philadelphia is that it is an extremely cost-effective method for the results that your brand will benefit from. As has already been stated, Philly is a massive city that pulls in millions and millions of tourists and visitors every year. A billboard will garner incredibly high impressions, and for the amount of exposure, it will give you – you can’t beat the price.
If you are working with a smaller budget, the good news is that there are a variety of agencies that you can use to make your billboard campaign a reality. You don’t have to take the highest costing service either.
With billboards, the more exposure or impressions that a placement has, the higher it’s premium. This also means that placement is a form of financial negotiation to take into consideration. While you may not have the budget for the highest placements, the great thing about billboards is that even locations with less traffic can still garner significant impressions.
Using billboards in Philadelphia is a great way to spread brand awareness on a massive level, positively impact brand credibility, and it’s cost-effective for the ROI. If you are thinking of running a marketing campaign on the east coast, consider using billboards in Philadelphia.