Do you need International Women’s Day?

You saw it coming as soon as February closed its door: International Women’s Day is just around the corner. As you know, we owe it to the socialist women’s movements of the early 20th century. Since then, the international day has been recognised and celebrated extensively with workshops, protests and conferences, and has been a key topic for many cause marketing agencies. It is true that feminist movements and associations and their ongoing struggles have gained visibility and understanding in many layers of society, for example thanks to campaigns like #MeToo. Nevertheless, full equality has not yet been achieved, has it? Women are still treated differently and have different opportunities, and the conditioning of men and women has not yet disappeared from all sources and situations that our little sisters, cousins, nieces and daughters face.

In this context, you may want to get involved. And we are here to give you some ideas on this topic. Sit back comfortably and read through this article. Share it extensively and as always: let us know what you think, because your opinion matters.  

International Women’s Day 2022

There is a general theme that is trending right now. “Gender equality today for a sustainable tomorrow”. Given the recent news (such as the brand new IPCC report on climate change and its irreversible consequences), this is a very topical issue.

We can only hope that this Feminist Day will bring together people of all generations interested in solving the same problems: gender inequalities in a very unstable climate situation. 

But this is also an opportunity to shine a light on women who are working against alarming climate changes to secure a better future for all. Of course you are all thinking of Greta Thunberg now, but she is not the only one. We could cite Christiana Figueres, the Executive Secretary of the UN Framework Convention on Climate Change. Or Rachel Kyte, whose TedTalks on climate cooling are really insightful.

Women have a special role to play in society, and this also applies to the debate on climate change. Indeed, we are not equal when it comes to issues. The consequences of climate change can be harsher for a certain stratum of our society, which includes women. Improving gender equality in this ever-changing climate situation is undoubtedly a challenge.

#BreakTheBias campaign

This year, a huge campaign has taken over the internet, social media and many other spaces calling on everyone to #BreakTheBias. 

Women are often defined by bias and prejudice and it is time for this to stop. Too often people remain silent when faced with situations where women are insulted, misjudged or harassed. What stops us from intervening? What keeps us from feeling involved? 

Together with your colleagues, teams, friends and family, you can all help to reduce prejudice and ensure that you know and feel that you can denounce discrimination and stereotypes whenever you see them.

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