E-commerce Marketing Evolution: Key Trends For 2023 & Ways To Leverage Them

The world of e-commerce is an ever-evolving landscape where staying ahead of the curve is essential for success. And as we enter 2023, the game is changing yet again. New technologies, shifting consumer preferences, innovative platforms, and cutting-edge strategies are shaping the e-commerce marketing trends of the future. From social commerce and influencer marketing to artificial intelligence and omnichannel marketing, the possibilities are endless when it comes to e-commerce industry growth.

But with so many new internet marketing trends in e-commerce, it can be challenging to keep up. What should you focus on? Which strategies are worth investing in? And how can you stand out in a crowded marketplace? In this blog post, we’ll explore the biggest e-commerce marketing trends of 2023, so you can stay ahead of the curve and thrive in the digital age. So, get ready to dive in and discover what’s in store for the world of online retail in 2023.

Rise In Social Commerce

In 2023, social commerce is the name of the e-commerce game. Popular social media platforms like Facebook, Instagram, and Pinterest are becoming go-to destinations for online shoppers. And with shopping features like Instagram’s Checkout and Facebook’s Marketplace, consumers can now make purchases there and then on the platform. In fact, according to the Q1 2023 Sprout Pulse survey, 47% of consumers plan to use shopping features within a platform like Instagram Shops, Facebook Shops, or TikTok Shopping. And the trend is only gaining momentum. That’s why e-commerce retailers need to leverage various social media platforms to reach new customers and drive sales.

💡 Handy Tips:

  • Have a strong social media presence 
  • Create unique browsing experiences for users within these apps
  • Prove the ability to check out within the app itself 
  • Include enticing product photos, videos, tutorials, etc., on your social media pages
  • Make provisions for customers to connect with you seamlessly in case they have any queries

Increasing Demand For Personalisation

Customers today expect personalised e-commerce experiences in both B2B and B2C buying journeys. As a matter of fact, 44% of customers say that they will become repeat buyers if they get personalised buying experiences with a retailer. Personalisation includes offering product recommendations, targeted advertising, customised offers and discounts, curating personalised content that will appeal to the target audience, and crafting consistent retail experiences across multiple channels. 

💡 Handy Tips:

  • Leverage customer data and insights with predictive analytics to create personalised customer experiences. 
  • Use AI to further personalise experiences and boost sales. 

Growing Popularity Of Voice Searches

Smart speakers and voice assistants are becoming increasingly popular with modern-day users. Through voice search assistance, buyers can search for products online, browse through the available options, select their preferred products, and even ask their queries seamlessly. A recent survey found that 25% of respondents plan on using voice search in 2023, a 3% increase from 2022. And E-commerce businesses can use this to their advantage. 

💡 Handy Tips:

  • Optimise your websites for voice searches.
  • Create voice-activated buying experiences for users.
  • Leverage voice search technology to enhance their social commerce strategies and drive more customers. 

Virtual Reality Dominates The Market

AR and VR technologies are becoming more accessible, and eCommerce retailers can use these technologies to create immersive product experiences that allow customers to visualise and experience products in their own environment. In fact, a recent survey states that around 43% of buyers believe that VR/AR/XR will dominate the way they engage with brands over the next year. E-commerce businesses need to bank on the rising popularity of AR and VR to enhance their online shopping experiences and attract and engage customers better. 

💡 Handy Tips:

  • Use AR & VR to create immersive experiences that allow customers to explore your products or services from the comfort of their homes.
  • Showcase your products in 3D or create virtual try-on experiences.
  • Host virtual events using VR to bring people together from all over the world.
  • Gamify your e-commerce digital marketing campaigns, creating fun and engaging experiences for your customers.
  • Use AR and VR to provide virtual assistance to customers.

Influencer Marketing On The Rise

Influencer marketing has become a powerful tool for e-commerce retailers to reach new audiences and promote their products. By partnering with influencers who have a dedicated following, businesses can tap into their engaged audience and drive traffic to their website or social media platforms. With the growing usage of various social media platforms, retail businesses can boost their customer engagement, sales and profits using influencer marketing. 

💡 Handy Tips:

  • Look for influencers who align with your brand values and target audience.
  • Create a clear plan for the campaign and set realistic goals for the partnership.
  • Encourage influencers and their followers to share their experiences with your products.
  • Ensure that the influencer and their followers know that the content is sponsored.

Mobile Shopping Becoming The Go-To Buying Option

As more people use their mobile devices for online shopping, it’s important for e-commerce retailers to optimise their websites and user experience for mobile devices. In 2023, businesses that are mobile-friendly are expected to have an advantage in the e-commerce market, and those that neglect mobile optimisation may fall behind. Retailers should focus on fast page load times, simple navigation, and easy checkout processes to improve the mobile shopping experience.

In addition to optimising their websites for mobile, retailers can also use mobile apps to provide a seamless shopping experience for customers. Mobile apps allow retailers to send push notifications, offer exclusive deals, and create loyalty programs to keep customers engaged and coming back.

💡 Handy Tips:

  • Use a responsive design that adjusts to different screen sizes for a better user experience on mobile devices.
  • Simplify the checkout process and reduce the number of steps required to complete a purchase to make it easier for customers to buy.
  • Offer mobile-exclusive discounts and promotions to incentivise customers to use your mobile app or visit your mobile site.

Need For Omnichannel Marketing

Omnichannel marketing involves creating a seamless and consistent shopping experience across multiple channels, including brick-and-mortar stores, e-commerce websites, mobile apps, and social media platforms. This approach can help retailers reach customers where they are and create a more engaging and personalised shopping experience.

To succeed with omnichannel marketing in 2023, retailers need to focus on creating a cohesive experience across all channels. This includes offering the same products, pricing, and promotions across all channels and providing a consistent brand experience. Retailers should also ensure that customers can easily switch between channels and devices and access the same features and services regardless of where they are shopping.

💡 Handy Tips:

  • Invest in technology that allows you to track customer behaviour across channels and devices.
  • Create a loyalty program that rewards customers for shopping across channels.
  • Offer in-store pickup for online purchases, and vice versa, to create a seamless shopping experience.
  • Provide personalised product recommendations based on customer data and purchase history.

Final thoughts

Your e-commerce business can surely benefit from implementing the above trends. But you can level up your marketing game by partnering with Amura Marketing Technologies, India’s leading growth marketing agency

Amura, through its data-driven MarTech solutions and full-funnel marketing approach, will ensure that your brand gets a digital edge with growth marketing. With over 15 years of experience, an on-time delivery record, extensive market understanding, agile processes, and a team of 150+ digital experts, they can be your ideal digital transformation partners. So, are you ready to rethink your e-commerce marketing strategy? Get in touch with Amura Marketing Technologies today! 

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