How Does Unicorn Smasher Work?

After you’ve decided to establish an online business, you’ll need to familiarize yourself with a variety of tools and technologies in order to make the best choices for your company and turn it into a profitable endeavor. Unicorn Smasher is one of the most popular and reputable tools for ecommerce firms since it assists owners and marketers in doing thorough product research.

This article will explain how the Unicorn Smasher works and how it may assist you in boosting your company to new heights of success.

What is Unicorn Smasher?

Amazon’s Unicorn Smasher, or more precisely, Amztracker, is a powerful ecommerce product research tool. The goal of this program is to make product research easier for ecommerce firms so that owners are acquainted with the important parts of product research before launching an online company.

Unicorn Smasher is mostly focused on the Amazon marketplace since it was created by Amazon. It is available as a Chrome extension for users. As a consequence, Unicorn Smasher is an extremely accessible and user-friendly tool for new business owners.

Unicorn Smasher allows users to do thorough product research on Amazon and gather a variety of data in order to market their items. It offers you essential information about the listed items, such as their pricing, rankings, reviews, and even predicted sales, which you can use to get a sense of how much demand a product is likely to have.

Pros of Unicorn Smasher

The Unicorn Smasher’s greatest benefit is that it is absolutely free. It may be used by anybody to perform product research and decide whether or not starting an internet company is possible. Furthermore, the tool’s general interface is quite effective at handling massive amounts of data.

Because data is obtained from the official Amazon market, the information you receive from the Unicorn Smasher is accurate and dependable. As a result, you may gather a lot of useful information to help you make informed financial selections.

Cons of Unicorn Smasher

The Unicorn Smasher Chrome extension has a huge drawback in that it only works on Amazon in the United States and the United Kingdom. The ecommerce business has grown dramatically in recent years, particularly during the COVID-19 epidemic. As a result, the study data obtained will be confined to Amazon.

Unicorn Smasher is a free tool. Thus it displays a variety of advertisements to make cash. These adverts, on the other hand, maybe exceedingly irritating for consumers since they slow down the software’s total load speed.

Functionalities of Unicorn Smasher

Unicorn Smasher has the following features:

  1. Filters

Filters are a vital tool in Unicorn Smasher since they enable you to sift the results and make product research quicker and more effective. You may use a variety of criteria, including price, new sellers, expected revenue, ratings, and more. As a result, you’ll be able to locate the perfect match in no time.

  1. User-Friendly Dashboard

Chrome’s Add to Dashboard function is important since it enables you to store the results in the Unicorn Smasher extension, allowing you to keep track of goods and specific results. Unicorn Smasher also includes a basic and easy-to-navigate design, making it simple for users to utilize the dashboard and numerous functionalities.

  1. Export to CSV

Because it takes a long time to create and maintain excel sheets manually, you should avoid doing so. Instead, you may utilize Unicorn Smasher’s ‘export CSV’ option. All of the data is exported into a well-organized CSV file. To see the data, just save the file and open it in Google Sheets or Microsoft Excel.

  1. Important Functionalities

Apart from these three major functions, Unicorn Smasher includes a number of additional helpful features. The application may assist you in gathering detailed information about Amazon listing sales projections. You may also examine the progress of the product’s URL optimization. Unicorn Smasher also provides a dependable customer service section where you may receive assistance with the tool’s numerous features.


Unicorn Smasher is a secure, quick, and effective tool for doing detailed product research on Amazon. Although it has certain drawbacks, the advantages of this tool outweigh those of other comparable programs.

An essential thing to remember is that Unicorn Smasher Chrome is completely free. You may immediately start using it after installing it on Chrome. Unicorn Smasher is recommended by even the most well-known ecommerce sites, such as BeyondSixFigures, owing to its dependability and many advantages.

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