Profile Abu DhabiBased Anghami 1.4M 220M is the largest music streaming service in the Middle East and North Africa. Founded in 2012, it has offices in Beirut, Dubai, Cairo, and Riyadh.
It offers users unlimited access to music from Arabic and international labels through its mobile app. It also features a large catalog of independent music.
Anghami’s Business Model
Profile Abu DhabiBased Anghami 1.4M 220M business model revolves around offering music streaming services to listeners across the MENA region. It has partnerships with thousands of independent labels and distributors to offer users unlimited Arabic and international music.
Currently, the company’s platform hosts over 39,000 local Arabic artists and 4 million global artists. Its pro-rata revenue model means that artists and labels will earn a percentage of the revenues generated from the streaming of their songs.
High User Engagement
As a result, the startup’s business has benefited from high user engagement. Moreover, the company has been able to improve its unit economics by boosting subscriptions, growing revenues and increasing gross profits.
Profile Abu DhabiBased Anghami 1.4M 220M management team is focused on building a stronger business by continuing to add to its content library and partnering with more music companies, brands and mobile operators. It also has plans to launch Anghami Lab, a new entertainment venue in Dubai and KSA that will blend online and offline entertainment.
Profile Abu DhabiBased Anghami 1.4M 220M is the leading music streaming platform in the Middle East and North Africa. Its catalog features 72 million songs and licensed content from leading Arabic labels, independent artists and distributors. It also has a large library of international music from major music labels such as Universal, Sony and Warner and is continuously licensing new content.
Revenue increased 29 percent year-over-year to $21.1 million, driven by higher advertising-supported user conversions to monthly paying subscribers. The number of monthly paying subscribers increased 41 percent to 19.5 million users, compared to the same period last year.
Expansion of Anghami’s Partnerships
Growth in the platform’s subscriber base was driven by the addition of a new monthly paying subscription category, an expansion of Anghami’s partnerships with telecom operators across the region and the integration of Amazon Prime to offer its services to Prime members. The launch of an Arabic-only tariff also helped increase customer retention by 30%.
Anghami’s Strategic Investments
Profile Abu DhabiBased Anghami 1.4M 220M strategic investments in Arabic content, such as the exclusive partnership with global megastar Amr Diab and its new label Vibe Music Arabia, drove a 20% year-over-year increase in total music streams. Anghami’s partnership with Rotana Music, the largest Arabic content label, and Wajeez, the leading Arabic audible book service. Further accelerate its growth in the region’s digital audio market.
Anghami’s management has built the company from its inception to a well-round business that provides value to customers, investors, and music industry stakeholders. By focusing on the millennial generation, a demographic that accounts for the largest number of music users in the region, Anghami developed an ecosystem of users, brands, advertising agencies and telecom operators to align with its goals and strategies.
Simple Streaming Platform
As a result, Anghami has evolved from a simple streaming platform to an entertainment ecosystem that enables users to create and curate their own playlists and share them with others. It has also invested in technology to get deeper insights into user habits and preferences, and capitalized on machine learning to enhance user experience, increase discoverability of profiles with similar tastes and recommend playlists.
Anghami has also invested in music video, providing its users with access to over 300,000 clips from major labels. Its catalog also includes lyrics, transcribed in-house. Finally, Anghami has launched a live radio feature that allows users to tune in and listen to music together in real time.
Anghami is a leading music streaming platform in the Middle East and North Africa (MENA). Its headquarters are located in Abu Dhabi Global Market. Anghami has established partnerships with a number of local label partners to build a large catalog of MENA. Music and negotiate licensing agreements with major international labels.
During this time, the company has built a strong reputation in the region. Anghami has over 72 million songs in its libraries and more than 75 million registered users.
As a result, Anghami has a large addressable market in the region that is expect to grow significantly over the next few years. This is important because a growing market means that. The company will earn more money in the future, which will boost its valuation.
Anghami also plans to increase its focus on Arabic content, which is the most popular genre among MENA users. It is partnering with a number of artists, including Egyptian megastar Amr Diab, to expand its catalog of Arabic content. The partnership will also bring Amr Diab’s entire audio and video library to Anghami. As well as new releases from the singer.