Mobile web traffic is now at its highest; for example, statistics from e-commerce shops show that they account for about 56.2%. It is a massive win against desktop users at 34.5%, even though they have a higher conversion rate than mobile users. It shows that there is a vast potential from mobile users to convert the traffic into monetary value. Therefore, your website should be mobile-friendly as it is a huge traffic source. Users are keen on using their mobile devices to browse, even though they opt for larger devices like desktops and tablets for actual purchasing. It does not take away the need to make your website mobile-friendly as it is still valuable traffic that can convert a good amount of sales.
Users are more comfortable using their smartphones browsing the internet more than bigger devices such as laptops or desktops. They can easily navigate their daily lives with their mobile phones, such as going to the coffee shop, grocery store, park, or in the car. Large devices require a higher level of comfort to use; hence, it is not the most convenient for users. The reason desktop users give a higher conversion rate is because of its easy navigation. Users might prefer to purchase using a bigger device, as they can view everything better.
A mobile-first design means that I should be responsive to adjust well to the various screen sizes. Different manufacturers have their methods of selecting screen sizes, for example, price or performance. A responsive web design does not have a fixed interface size; hence, it automatically adjusts to the screen size demands. A user can therefore navigate, zoom and pan in a website without any issues. Since mobile traffic is more likely to be higher, it is a worthy investment to stick to the responsive web design. There are two ways to achieve a responsive web design including;
· Progressive advancement
· Graceful degradation
Progressive advancement– is designing a website to fit smaller devices first before the bigger ones. The initial step is to add the minimal features and functions before adding the higher-level effects and interactions for bigger gadgets like PCs and tablets. The basic version will work well with smaller devices, and the advanced version is suitable for big devices.
Graceful degradation– is the opposite of progressive advancement as it starts with creating the high-level version of the website. The next step is to minimize some contents and functions which optimize the website for mobile devices.
Progressive advancement is the better of the two, as it smoothens the development process. Using graceful degradation can create a complex website that may be difficult to adapt for mobile devices. It is because developers might focus on completing the most complex functionalities without considering whether they will work on smaller devices. Minimizing the features might make the website less functional as it should be.
Your website must be mobile-friendly because it is the most significant source of traffic. Depending on the measures you put in place, you can quickly get reasonable conversion rates and reap the benefits of adopting a mobile-first design. Desktop traffic is on the decline, as there are now more smartphone sales than ever. Therefore, from a business perspective, you better make your website mobile-friendly to adjust to the market trends. People walk around with their mobile devices almost everywhere, and they have a higher screen time than desktop users. You need to accommodate them on your website, as you do not want to miss out on the massive traffic flow. The content and navigation strategies should be adaptable to ensure that your website is accessible on any device.