In recent months, Rob Facebook DecemberPaulReuters has been losing a number of key employees. Rob Leathern, who was responsible for advertising integrity, is among the latest to leave. Before joining Facebook in February 2017, Rob worked for LinkedIn and co-founded a startup. His team focused on consumer trust, reducing viral misinformation, and eliminating fake accounts.
Personal Reasons
Rob Facebook DecemberPaulReuters left Facebook in December, citing “personal reasons.” In a post on his personal blog, Leathern emphasized that he is leaving Facebook to work on issues related to consumer privacy and trust, beyond social media and ads. The departure of Leathern is an important step for Facebook and will force the company to come up with new ideas. Although it is unclear where Leathern will go next, his departure has been seen as a loss by many.
Facebook’s Chief of Advertising Integrity
Rob Facebook DecemberPaulReuters served as Facebook’s chief of advertising integrity, overseeing ad products and controversial topics. In addition, he was a director of product management. While the departure was surprising to many, the announcement is a good sign for Facebook’s future. In the past few months, Facebook has been criticize for allowing misinformation and false claims to spread. In November, the company was criticize for allowing false and misleading ads to spread, including conspiracy theories. But after a series of public backlash, Facebook lifted its temporary ban on political ads in Georgia, where a Jan. 5 runoff will determine which party controls the U.S. Senate.
Former Facebook Chief Creative Officer Mark D’Arcy
Former Rob Facebook DecemberPaulReuters chief creative officer Mark D’Arcy has found his next role as partner and chief creative officer of martech firm The Brandtech Group. His responsibilities will include developing tech-enabled solutions for brands and leveraging Web3 capabilities.
Mark D’Arcy will be Leaving Facebook on September 7
Mark D’Arcy, Facebook’s Vice President of Global Business Marketing and Chief Creative Officer, has announced he is leaving the company. After more than a decade with Facebook, D’Arcy has been a key player in Facebook’s growth. He helped establish the Facebook Creative Council, which is made up of creative voices from around the world. Its purpose is to provide Facebook with perspectives from the creative community and influence its development. D’Arcy joined Facebook in 2011 after serving as the COO of Time Warner parent company Global Media Group.
High-Profile Facebook Executives
D’Arcy joins other high-profile Facebook executives who’ve left the company in recent months. The company has been undergoing an internal restructuring, and also several executives have left recently. Carolyn Everson, head of global business at Facebook for more than a decade, is also departing. Everson was one of the company’s most important connections with major marketers.
Six-Second Short
The announcement came as a surprise, but D’Arcy’s departure from Facebook signals that the company is looking for a new direction. The creative landscape has changed dramatically in the last decade, and Facebook is looking to develop a new strategy. To achieve success in this new environment, brands need to understand their users’ needs and also the world of the creators. Facebook has also changed the way that brands use video. Instead of long-form advertising, brands can create six-second short-form stories or videos that share a few key points.
CEO of Facebook
The CEO of Facebook has announced his departure. The company has also hired two former executives. One, Mark Zuckerberg, has spent almost a decade on Facebook. His former colleagues include Mark D’Arcy, the founder of Facebook’s Messenger service, and also former VP of PayPal.
Facebook Fires 52 Employees Over Data Misuse
Facebook just fired 52 employees over data misuse. The data misuse included accessing private messages and location histories. The data was also used to track down women who wanted some alone time. The result? The data was misused by one of Facebook’s engineers. Facebook is now enforcing new data protection laws to protect the privacy of its users.
Facebook Fires a Seattle Engineer Over a #BlackLivesMatter Tweet
Rob Facebook DecemberPaulReuters has fired a Seattle-based engineer for publicly criticizing a co-worker over a controversial tweet. The engineer, Brandon Dail, challenged a co-worker to add a statement supporting the Black Lives Matter movement to an open-source document. Dail argued that by not making a statement, Facebook already was being political. Facebook confirmed the termination but declined to comment further.
The incident was the latest in a string of scandals involving Facebook. This week, Facebook fired an employee after the #MeToo movement swept the country and also forced companies to respond quickly to claims of sexual harassment and also misconduct. At the same time, Facebook has been under fire for its privacy practices. Recently, it was revealed that a researcher working on the Trump campaign gave Facebook user data to Cambridge Analytica, a firm that specializes in creating tools to manipulate users.
Final Thoughts:
While Facebook isn’t denying that this decision led to some problems, it isn’t likely to have a lasting impact on the company. In fact, the company recently changed the name of its parent company to Meta. The new name reflects a shift in the direction of the company and a more open approach to employee privacy.